The Logos
The ACLF Logo
The original ACLA logo was designed by Cat McInnes in 2010.
It was modified in 2018 by Lee Burgemeestre when it became the Australian Children’s Laureate Foundation (ACLF).
Creating The Laureate Logo
Just before the launch of our first two Laureates, Illustrator Ann James, a founding member of the Board representing creators and the Australian Society of Authors (ASA), was asked to create a special logo for the Laureate.
Ann wanted to add a pictorial image to represent the Laureate role:
- An Australian creator of literature for children at the pinnacle of their career, celebrated and revered for their own creative work and also for their support and promotion of their peers, colleagues and their industry
- A voice for the Children’s Book Industry, respected and knowledgeable and confident
- A person who is passionate and motivated to promote the importance of literature for children in Australia
- A creator who will enjoy working collaboratively to promote a love of reading through a unique project of their own
- Their two-year Laureate Project will involve all states and territories.
Ann, in collaboration with fellow illustrator and designer Judy Watson came up with the magpie logo design using the magpie (Laureate), the book (literature), the sun (Australia), and the flying birds (our industry).
The Magpie has played her special part at all Laureate events and launches ever since.
Early Logo Ideas
Enjoy this glimpse into her creative process that led to these now well-known symbols of the Laureate and Laureate Program.
Click on the images below to download.
Meet the Laureate
reading as an adventure that all children and families can enjoy.
Through creative programs, and nationwide family celebrations, Andy is leading kids and families on wild imaginative adventures reminding them of the true pleasure of reading.
About the ACLF
ACLF is a not-for-profit organisation that runs the Children’s Laureate program and works to enrich the lives of young Australians through the power of story.
Contact Us
Whether you’d live to support our programs, invite the Laureate to your event, or learn more about us, we’d love to connect.
Contact: ACLF Administration
PO Box 504, Forestville, NSW 2087
Program & Partnership Enquiries
Are you interested in partnering with the ACLF on a Laureate event? We’d love to hear from you.
Contact: Kristin Darell, Program Director
Sponsorship Enquiries
The ACLF can only continue its work through the generosity of our funding partners. If you would like to support our work or find out more, we’d love to hear from you.