Why a Magpie?
Beautifully black and white
Very recognisably Australian
Fiercely protective of their young
Create a myriad of songs to communicate,
and have beautiful voices
Strong, intelligent and boldly recognisable
... and they fly!
The ACLF Logo
The original ACLA logo was designed by Cat McInnes in 2010.
It was modified slightly in 2018 by Lee Burgemeestre when it became the Australian Children’s Laureate Foundation (ALCF).
Creating the Laureate Logo
Just before the launch of our first two Laureates, Illustrator Ann James, a founding member of the Board representing creators and the Australian Society of Authors (ASA), was asked to create a special logo for the Laureate.
Ann wanted to add a pictorial image to represent the Laureate role:
An Australian creator of literature for children at the pinnacle of their career, celebrated and revered for their own creative work and also for their support and promotion of their peers, colleagues and their industry
A voice for the Children’s Book Industry, respected and knowledgeable and confident
A person who is passionate and motivated to promote the importance of literature for children in Australia
A creator who will enjoy working collaboratively to promote a love of reading through a unique project of their own
Their two-year Laureate Project will involve all states and territories.
Ann, in collaboration with fellow illustrator and designer Judy Watson came up with the magpie logo design using the magpie (Laureate), the book (literature), the sun (Australia), and the flying birds (our industry).
The Magpie has played her special part at all Laureate events and launches ever since.
What were Ann's ideas before coming up with a magpie?
Developing the first poster